Discovery Vitality offer

Vitality members are entitled to a massive 80% discount!

Set yourself free from the smoking trap today!

Set yourself free from the smoking trap today!

Join these celebrities who were helped to freedom with the Allen Carr method.


It’s been described as ‘a real smoker’s way to quit’. You carry on smoking until you’re ready to put out your final cigarette. Easyway doesn’t focus on the downsides of smoking – smokers know all about those already. Instead the method answers the question ‘What’s so great about being a smoker?’ Understanding that is the key to being set free.

Why we are #1 in the world

100% drug free

The Allen Carr’s Easyway method does not require the use of any drugs or nicotine products.

The "map"

You can spend your whole life wandering around in a maze trying to get free and never succeed. If someone gives you a map to the maze, it becomes easy. In 1983, Allen Carr discovered the map to the smoking maze.

Money back guarantee

Allen Carr clinics enjoy such a high success rate in helping smokers stop smoking that we are able to offer a genuine three month money back guarantee. There truly is nothing to lose.

Clinics worldwide


Helped to freedom

Medical references


UK 12 month Clinical Trial finds Allen Carr’s Easyway as good as, if not better than, the Gold Standard NHS Programme which uses NRT & 1-1 psychological support.

Frings D, Albery IP, Moss AC, Brunger H, Burghela M, White S, and Wood KV (2020) Comparison of Allen Carr’s Easyway programme with a specialist behavioural and pharmacological smoking cessation support service: A randomised controlled trial. Addiction 115: doi: 10.1111/add.14897

National 12 month Clinical Trial finds Allen Carr’s Easyway almost twice as effective as other smoking cessation methods available on Health Service.

Keogan, S., Li, S., Clancy L. (2018) Allen Carr’s Easyway to Stop Smoking – A randomised clinical trial. BMJ Tobacco Control, Issue 4 Volume 28

After a 3 year study 51% reported continuing abstinence. 

Moshammer, H., & Neuberger, M. (2007). Long term success of short smoking cessation seminars supported by occupational health care. Addictive Behaviors, 32(7), 1486-1493

UK 1 year randomised controlled trial against London NHS service currently awaiting publication

Wood, K.V., Albery, I.P., Moss, A.C., White, S., and Frings, D. (2017). Study protocol for a randomised controlled trial of Allen Carr’s Easyway programme versus Lambeth and Southwark NHS service for smoking cessation.

Smokers following Allen Carr’s Easyway were about 6 times more likely to be abstinent, assessed after 13 months, compared to similar smokers in the general population.

Dijkstra, A., Zuidema, R., Vos, D., Van Kalken, M., The effectiveness of the Allen Carr smoking cessation training in companies tested in a quasi-experimental design. BMC Public Healthvolume 14, Article number: 952 (2014)


The 1 year quit rate was 55%. A long smoking history or many earlier unsuccessful attempts to quit did not predict failure.

Hutter, H., Moshammer, H. & Neuberger, M. Int Arch Occup Environ Health (2006) 79: 42



To find out more about how we can help you.

Call us on


Don’t take our word for it, here is what some others had to say
“Allen Carr has helped thousands of smokers to stop smoking. His method is absolutely unique, removing the dependence on cigarettes while you smoke. I am pleased to say it has worked for many of my friends and staff.”
Sir Richard Branson

If you want to quite…….Its called the easyway to stop smoking……Im so glad I stopped.
Ellen DeGeneres

“I haven’t smoked since”
Ashton Kutcher

“It was such a revelation I was instantly freed from my addiction”
Sir Anthony Hopkins

“I would recommend it to anyone, in fact I have recommended it many times”
Michael McIntyre

Check out some more celebrity endorsements

What you absolutly have to know about nicotine if you want to stop smoking?



Free report on the top 5 myths about nicotine addiction

You now have access to your free report